MAGE was born from a true passion for self-care and the belief that looking good is the first step to feeling good. Our founder, starting his career in the world of fine dining, learned early on the power of presentation—suited in Italian wool, sharpened by $50 haircuts, and clean-shaven with the old-school ritual of a badger hair brush and shaving soap. Grooming wasn’t just routine—it was a source of pride.

When his career evolved and the beard came in, something shifted. He felt stronger, more confident, more himself. But quality beard care? That was unfamiliar ground. Most beard oils felt too heavy, greasy, or lacked a scent worth remembering.

Everything changed after a trip to Colombia, where he discovered a unique oil infused with Moringa Oleifera—a plant known as “the tree of life” for its nutrient-rich and healing properties. Inspired, he began blending natural oils and essential fragrances to create something better.

From that alchemy, MAGE was born—a brand dedicated to men who take pride in how they look, how they feel, and how they care for themselves.

Honoring the timeless tradition of men’s grooming with a modern & science driven twist.

Cheers,

Leo, Founder